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Welcome! This website is packed with powerful
business-building information for the freelance graphic designer.
I have taken special care to distill complex principles into simple
formulas that get results.
My Freelance Workshops are ideal for
students, staff artists and reps who want to master the
fundamentals of freelancing — as well as veteran graphic designers
who are ready to jump to a higher level of achievement.
Dig in! Explore the Workshops,
sign up for my free newsletter and
keep yourself in the loop with my special reports. Write me!
I enjoy hearing your suggestions and success stories.
Dan Turner
Freelance Graphic Designer
"My suggestion to those wanting to go freelance
is to go to Dan Turner's web site. He has an excellent tutorial section
that explains exactly how to go about all this ... try making those
calls for a week and see what happens! No, I do not work for Dan ...
I just think that he has done a great job of publishing a recipe for
success."
Mike Gastin
Trilligen Design
Nunda, New York
The Workshops
The online Freelance Workshops are still FREE. There are 12 fact-filled
articles in nine workshops written specifically to help graphic designers
build basic skills, land new business, improve client relationships
and share designer-tested ideas. Are you a student or staff artist
who is contemplating a freelance career? Are you a working freelancer
looking to supercharge your design practice?
You've come to the right place. Let's roll
up our sleeves and take a look at what you'll find here:
Workshop
One: Freelance = Freedom
Why do you freelance? Or why would you want to?
Workshop
Two: Education
What type of education do you need? Trade school, design school, community
college, fine arts program or…? All are viable, and you will find
successful freelancers with all different combos of formal/non-formal
education. Which is right for you?
Workshop
Three: Your Professional Portfolio
Do you need one? The short answer is "absolutely." But not
for the reasons you may think. Also, if you're not online, get thee
onto the web. This workshop tells you how and why.
Workshop
Four: Desire
Without which you will not survive in the freelance world. Successful
freelancers find a way to make it all work in spite of the market, in
spite of setbacks and in spite of themselves. Don't miss this workshop!
Workshop
Five: Partnering, Apprenticeships and Outsourcing
Starting out, you can't know everything. Later on, you discover
that you DON'T WANT to know everything. With intelligent partnering,
you can do what you do best and get a piece of the action on everything
else.
Workshop
Six: Getting Clients
Without which you will not survive in the freelance world. Maximize
your marketing efforts, boost your sales, multiply your profits and
save tons of time! This workshop has little to do with "getting
lucky" and everything to do with landing the type of client you
want when you want them. It's always fun to hear about how your designer
friend ran into an old girlfriend who's brother-in-law owns a Ferrari
dealership and three months later he has the account. We all have these
stories, but you can't depend on that! Too unpredictable. Long term
freelance success depends on YOU knowing how to pick up a client RIGHT
NOW.
Workshop
Seven: Project Management
Step-by-step, here's what you need to know in order to manage your freelance
projects without pulling your hair out.
Workshop
Eight: Confrontation and/or Resigning the Account
If you master the techniques in Workshop Six, you will never again have
to continue working with a client you don't like.
Workshop
Nine: Maintaining Your Independence
When you're successful lots of people will be making you lots of offers.
If you know who you are, what you're doing and where you're headed,
these offers are easy to accept or reject. When you're asked to "sell
out," at least know what your number is.
"I really enjoyed reading your articles
about freelancing and how to. I'd purchased many books in the past
but none of those books described such details as you are describing
such as "how to call, what to say, how to behave" etc...
It's really helpful and thanks very much for sharing such tips with
the community."
Alexandra Leonova
President, Advensa, Inc.
Carmel, Indiana
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